Driven Coffee Roasters is a Minneapolis based, online shop. They had the business, but needed to bring the brand up to speed with their craft approach. They are hands on and make specialty product, so they needed their brand to be just as authentic and unique as their business. I took a contemporary approach to Driven, pulling in patterns and line work, all grounded in the Minnesota pine mark. The packaging was designed from the consumer perspective, giving them a brand experience and a taste of personality from 360°. This is a modern company with historic processes, and the drive to deliver better coffee. Visit their website: Driven Coffee

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