When Bull Run coffee of Minneapolis came to me, they needed a rebrand starting with a new name and logo. The team at Bull Run came up with Vicinity because it encompassed what they were all about, community and being close to their clients. This is a neighborhood coffee shop in every regard so I wanted to keep the new brand friendly and approachable. Further, to have the aesthetic remain humble and authentic, the logo is stamped onto kraft brown bags and to-go coffee cups in the shop.