whitney mckenzie graphic designer consumer goods designer
CASE STUDY
bird logo design
Logo of Kēpos written in blue letters with a macron over the first e.
Blue neon cactus inside an oval outline on a black background.
A blue stylized fern leaf on a black background.
A blue double helix DNA strand on a black background — ARMRA brand design
Large blue stylized letter 'R' with two dots to its left against a black background.
Blue stylized illustration of a mouse with a virus symbol nearby.
Blue cursive text that reads "the simple" on a black background.
A minimalist line drawing of a fish in blue on a black background.
A blue cartoon owl holding an envelope, perched above the word "POST" on a grid background. Text below reads "A PLACE FOR PAPER & MATTER."
Black background with the words 'L'appetito' written in blue cursive font.
A geometric, maze-like logo in blue on a black background.
Neon sign of the letters C, V, and M in blue on a black background.
Vertical arrangement of the word 'BASK' with letters in different fonts and sizes, colored in blue and black.
Vicinty Coffee logo in blue with cursive and block fonts on a black background.

ABOUT THE STUDIO

Whitney McKenzie is a graphic designer creating visual identities that perform and experiences that resonate with consumers. Specializing in consumer products — from brand identity and packaging, to web and landing page design — you have a partner during the entire arc of launching (or re-launching) a fresh go-to-market strategy.

Working with this studio you get direct access to the creative process, and avoid extra time and costs associated with larger agencies. There will be creative growth and open conversation with the design team (me) in a way that leverages your expertise in the product, and my expertise in consumer brand design.

I partner with the very best brand strategists so that your brand is positioned for the best consumer-first outcome. Send me a note to connect and we can chat through the opportunities you have. National clients include Nordstrom’s, Sephora, Ulta, Loon Juice, Paper Source, Elkay, Target, Caribou Coffee, Fabletics, ARMRA Colostrum, and kēpos.

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Brand Identity

Art direction

Packaging + print design

UX/UI design

Illustration

Creative Consulting

SERVICES

Naming

Copywriting

Brand strategy

Campaign

Packaging strategy

Go-to-Market strategy

For inquiries or any message please fill out the form to send a note — you can expect a response within 48 hours.

Digital illustration of blue knitting needles and yarn on a black background.

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