kēpos was at a pivotal (in a good way) moment and needed to be refreshed from all angles. Our work quickly became holistic in approach, creating a world in which kēpos is thee first of it’s kind nutrition — revolutionizing human milk and educating consumers at every touchpoint of the brand. For this project the scientific delicacy and efficacy was crucial, so visually the brand is technical and precise. Along with a tech-forward feel,human health is at it’s core so it was imperative the visual language be human and soft as well. With ongoing testing and data the brand has seen continued growth from day one and increased conversion rates overall.trykepos.com