ARMRA had a truly unique product but couldn’t cut through to the consumer for the growth they desired. The creative solution for this brand was to completely reposition (through brand strategists, who dissected the consumer’s functional and emotional needs) and do a deep dive into market research to better understand the consumer. From a visual perspective the brand needed to tell their story of health and renewal, but also be approachable and cutting edge. The logo I designed has strength in elegance and solidifies the grounding foundation of holistic health. We created a visual language of categoric icons and histology textures — all strategic decisions to convey the ancient nature of colostrum. The outcome has been a brand that’s had exponential growth, complete virality, and increased conversion rate placing them as a top selling supplement across the globe.
Created at The Stable
